It's all about ME - Ideas that make a difference

Andrew (Bertie) Ager

Creative Strategy Director, London, UK

Curious of mind. Evangelical about new ideas and technology. Unwavering in the discovery of human truths. Creator of magical ideas, campaigns and content.

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In these days of blurred lines between Paid, Earned, Shared and Owned it's good ideas that matter.

Ideas that move people, ideas that elicit a reaction, ideas rooted in a human truth that deliver real engagement and tangible benefits.

I ask about "the why?" first, then get to the idea generation, then I make it happen through the creation of truly engaging content that can go anywhere and speak to anyone through any channel.

Having worked at the coalface I know what ideas work, having worked centrally I know how agencies run, having worked for some of the world's biggest brands I know how to drive revenues and deliver on the bottom line.

I blend a planner's' love of an insight with a strategists love of rigour with a creatives passion.

I cut my teeth at Cake working for the likes of Grolsch, Orange, Nintendo and Reebok. Then I took a long dive into sports and lifestyle marketing at Pitch PR looking after award winning campaigns for The NBA, FIFA, Skandia, Canterbury of New Zealand, SonyEricsson.

Then it was off to the world of big networked agency as Creative Director for Weber Shandwick to work with EDF, Nespresso, PUMA, Sonos, Monster, Sainsbury's and Microsoft, before joining Ketchum in 2013 as Director, Strategy & Creative UK where the likes of P&G, Nissan, MasterCard, Pfizer, Philips and Booking.com have been keeping me honest and busy.

Experience

Director of Strategy and Creative at Ketchum: June 2013 – Jan 2016 London, UK
As Director Strategy and Creative, I oversee the planning, development and delivery of strategic creative engagement campaigns across all internal practices (Consumer & Brand, Corporate & Public Affairs, Health and Technology).

My role sees me focus on insight, channel and narrative planning, placing the consumer at the heart of campaign and asking the difficult questions of our client teams to ensure we create the most effective communications campaigns.

As part of the Senior Leadership Team I work with the CEO and individual Practice Managing Directors and am responsible for the creative planning of P&G (hair-care, grooming, laundry and beauty), Booking.com, MasterCard, Nissan and Philips. My time is split between servicing existing client relationships, agency reputation and internal engagement and new business.
Creative Director at Creative Capital from Weber Shandwick: March 2011 – May 2013 London, UK
Creative Capital was established by Weber Shandwick in March 2011 concerned with the design and production of big ideas that build brands and that pay for themselves. As Creative Director, I was responsible for the development of consumer brand campaign ideas and selling them to clients, highlights including devising, developing and implementing the Days of Summer Campaign for Sainsbury’s.
Creative Director at Weber Shandwick: October 2010 – May 2013 London, UK
Overseeing the creative output for leading PR, Brand and Communications agency.
In addition to my role as Co-Head of Sport, I was to the UK Leadership Management Team as Creative Director to work across all the agency’s practices to develop and deliver creative communication ideas for both rostered and new clients. I worked alongside the agency’s Planning function to ensure that strategy and insight are rooted into creative solutions. Clients included Nespresso, Warburton’s, Monster, Sochi 2014, PUMA, Tesco, Pizza Express, EDF, Electrolux and Pernod Ricard (Wines)
Co-Head of Sport, Weber Shandwick at Weber Shandwick: August 2010 – May 2013 London, UK
I oversaw the rapid growth of the dedicated Sports Practice and London 2012 Olympics Practice for Weber Shandwick. The role of the practice was to develop creative communications and sponsorship campaigns for brands, governing bodies, teams and individuals in sport.
During my tenure in the role, we grew the business by over £875,000 in two years winning key clients that include the Al Kass Cup 2013, EDF (London 2012) The Jockey Club, PUMA, RFU (London 7’s), Sainsbury’s and Sochi 2014
Creative Director at Pitch: March 2005 – May 2010 London, UK
As a Board Director, I worked alongside the CEO to oversee the strategic growth of the agency, financial planning, staff retention & development
Responsible for the strategic account direction, sponsorship activation, media relations, communications planning and budget management for key agency clients: Chelsea Football Club, Canterbury of New Zealand, Musto, Eden Park and NBA, with annual billings in excess of £1,000,000
As Creative Director I also worked across our entire client roster, which includes the likes of England 2018, Hugo Boss, Marks & Spencer, Skandia and Sony Ericsson I oversee the creative output of the agency including media relations campaigns, events, stunts, digital activity, design and art direction
Account Director at Cake: 2001 – 2005 London, UK
Bustling brand entertainment agency where I looked after 4 main accounts: Reebok, Jaguar and Anheuser-Busch and Allied Bakeries
Responsible for annual agency billings of $1,000,000 for Reebok International
2004 – headed up Reebok’s 2004 Athens Olympics marketing and communications and activation of sponsored athletes
As a publicist, I managed the publicity and sponsorship activation campaigns for various Reebok athletes and artists e.g. Double Olympic Gold Medallist Dame Kelly Holmes, Andy Roddick, Ryan Giggs, Jay Z, 50 Cent
Management of 3 teams of differing sizes. Responsible for staff training and development
Reported into senior clients and learnt to build and maintain good working relationships which drove the business forward

Clients

P&G
Nissan
Reebok
PUMA
The NBA
Chivas
Pernod Ricard
Jaguar
LandRover
MasterCard
Booking.com
Philips
Pfizer
Acer
Nintendo
Grolsch
FIFA
Sainsbury's
Microsoft

Specialties

Content creation
Sports marketing
Media relations
Consultancy
Art Direction
Creative idea geneation
Strategy
Insights and planning

Ideas that make a difference

insight. strategy. creative.